Generating revenue in an innovative and transformative way is challenging in the current media environment. Information needs to be created, protected, curated and distributed efficiently. Blockchain can do this, and be transparent, timely and trackable. We believe local content should be available for free (for those who can’t afford it).
W3 x Local Media
Media within communities has changed. The rise of social media and the decline of print has affected local journalism and public interest stories. Communities need information. Yet the accessibility, diversity and quality of information currently being provided to communities has diminished..
Blockchain Platform
Our bespoke blockchain platform integrates multiple media channels such as print, mobile devices, desktop computers, social media agencies, Out Of Home digital billboards, subscription databases and pushes out to local and wider communities through organic search and news engines like Apple and Google news. It also integrates sales and accounting software to provide a unique information system for independant publishers.
Journey with Us
There are over 500 local areas within Australia and thousands more throughout Asia Pacific and the world. We are entering a high growth phase and are focussed on producing accessible quality community content through a franchise model that has a robust technology stack as its foundation. Join us as investor, journalist or advisor as we empower communities.
Collaborators
Local shopping centres, Schools, Leagues Clubs and Councils are both part of the community and traditionally good local advertising clients. The Local CouncilIn order to strengthen ties with the community local council’s have started changing the way they communicate with residents. The key to Council engagement lies in providing reach to every resident – something letterboxed papers/magazines or […]
Local Businesses and Chambers
Advertising Sales people have traditionally personally visited high street and local businesses and chatted to business owners about their business and their local promotions – whether it be a restaurant’s lunch special or hair salon’s mid week cut and colour special. This service is personal, genuine and successful. However it is labor intensive, costly and relies on […]
Transactional Marketing
Local market economics provide the perfect environment for building transactional based engagement. This can be achieved in the following ways: Affilliate Marketing for Local Businesses (can be smaller/independent).Its time to offer local business transactional percentages of purchases/lead generation as many other larger companies do.For example: Health/Fitness content to have banner ads for local gyms. The […]
Affiliate and Third Party
This type of advertising includes international businesses such as Booking.com or national businesses such as booktopia.com.au where a percentage of the transaction by the user is paid to the website owner. The algorithms are based on re-targeting. It can also include mid-sized businesses that have a relevant local following Deus Ex Machina or Matt Blatt. Percentages and revenue […]
Digital Billboards
The local printed media market is experiencing declining readership. Web based content providers are in a saturated, highly competitive market and competing with free global organisations such as Facebook, Google and Apple as well as powerful media conglomerates such as News Ltd. Locals have lost their voice. Outdoor Digital Billboards are unique geographic installations defined by […]